Επηρρεάζει τη συνταγογράφηση η χορήγηση δωρεάν δειγμάτων στους γιατρούς; – Ιs prescribing influenced by free samples offered to physicians?

Δημοσιεύθηκε αρχικά στο The Ethical Nag:
The pharmaceutical industry spends billions of dollars each year on handing out free samples of their expensive brand name drugs to physicians, who in turn hand them out to their patients.  As I’ve written about here and here, the obvious marketing truth is that no company would be doing this unless the…